E.L.F. Holiday | Design Lead
Creative Direction, Brand Strategy, Environment Design, Animation, 3D Modeling, Product Modeling, Brand Conceptualization
Obsess VR
The Holiday e.l.f.
Design is an expression. An expression of personalities, of emotions, of colors, of textures, of stories and of storytelling.
How do you leverage spatial and material aspects of design to echo your brand identity?
Tools: Autodesk 3Ds Max, V-Ray, Quixel Mixer, Adobe Creative Suite
With it’s bubbly brand persona and it’s heavy Gen-Z appeal, E.L.F. Cosmetics remains a crowd favorite when it comes to makeup. But what distinguishes the brand in particular is its fun, relatable brand identity, full of energy, color and inclusivity.
When it comes to brand campaigns, the company has always been a step ahead in engaging with its audience and is always on the lookout to enhance the process leveraging innovation.
Key Metrics
decrease in bounce rate
Virtual Store Traffic had a bounce rate of 7.72%, compared to the overall website bounce rate (All Users) of 54.6%.
85.9%
270%
longer visit time on average for Virtual Store Traffic visitors.
Compared to All Users (15m 27s vs. 4m 10s).
conversion rate.
Compared to 2.37% for All Users. This shows a sign of strong revenue potential.
8.4%
With this project, the design and narrative around the experience was to make the process of gift giving inviting, exciting and more importantly, a visual treat!
With fun games embedded into the experience with incentives and prizes, fun animations to bring the space to life and an immersive spatial environment encompassing the brand’s fun personality, the E.L.F. Holiday experience aimed at providing a more holistic and seamless approach to holiday shopping and browsing.
