Your Best e.l.f. | Design Lead
App Development, Innovation, Creative Direction, Brand Strategy, Environment Design, Animation, 3D Modeling, Product Modeling, Brand Conceptualization
Obsess VR
The Virtual Speakeasy
The e.l.f. Luxe Lounge is an immersive shopping experience inspired by the products themselves. This virtual world reflects the playful and vibrant energy of E.L.F.’s lineup, offering users an interactive way to meet the “cast,” explore their personas, and dive into the fun.
Tools: Autodesk 3Ds Max, ProCreate, Reality Composer Pro, V-Ray, Quixel Mixer, Adobe Creative Suite
Storytelling - whether through novels, poems, fables, cinema, or especially the silver screen - has a unique way of captivating audiences. It keeps us on the edge of our seats, biting our nails (not just popcorn), and hungry for more! From Hitchcock’s suspense, Tarantino’s twists, Nolan’s mind-benders, Spielberg’s adventures, to Marvel’s iconic post-credit scenes - the art of storytelling, packed with suspense and subtle Easter eggs, hooks us. It invites us to rewind and revisit, just to catch every hidden detail and confirm what we picked up on.
Brand storytelling meets virtual immersion.
Pioneering the Future of Loyalty
The Virtual Luxe Lounge sets a new standard for how brands can elevate loyalty programs, showcasing a commitment to innovation and customer-centricity.
By seamlessly integrating technology with meaningful customer rewards, E.L.F. redefines the metaverse as the next frontier for creating authentic and lasting brand value.
For members, it’s more than a perk—it’s proof that their loyalty is recognized and rewarded in groundbreaking ways.
For the industry, it’s a forward-thinking blueprint that demonstrates how to transform the metaverse from a mere concept into a strategic asset.
For visionary companies, the metaverse isn’t just an option—it’s the roadmap to what’s next.
With loyalty integrations giving members exclusive sneak peeks, we used the art of subtle foreshadowing to keep users coming back for more.
