Rao’s Virtual Saucery | Design Lead
Creative Direction, Environment Design, Animation, 3D Modeling, Product Design
Obsess VR
Stepping into Flavor.
Rao's Homemade has built a reputation for excellence, and this immersive virtual environment serves as the perfect platform to showcase the brand’s delicious products to both loyal fans and newcomers alike.
Tools: Autodesk 3Ds Max, V-Ray, Quixel Mixer, Adobe Creative Suite
Key Metrics
2x
more time spent in the virtual store, as compared to the regular site, allowing users to interact further with the brand.
31%
increase in Sales MTD (month to date for December) and up 36% YOY.
46%
higher interactions with overall brand content, driving more user engagement and boosting brand awareness.
For those who may not be familiar with Rao's Homemade, this shoppable experience serves as an enticing introduction.
Immersing visitors in a vibrant virtual environment and offering them the opportunity to explore and learn about the manufacturing process of a range of products, the experience invites users to discover the quality and flavor that sets Rao's Homemade apart from the rest.
Users have the opportunity to indulge in a range of exclusive experiences and merchandise, capture photo-worthy moments, and explore combinations of savoring sauce-inspired cocktails, as well as participate in sweepstakes for a chance to win thrilling prizes.
For those who already appreciate Rao's Homemade products, this shoppable experience promises to be a treat.
Users have the opportunity to explore and purchase their favorite sauces and soups in a dynamic and engaging virtual setting.
It's a chance to connect with the brand in a whole new way and to stock up on beloved items.
Additionally, the experience showcases a display of distinctive seasonal wine pairings alongside beloved recipes to elevate the culinary journey and enhance the enjoyment of Rao's Homemade products, for every occasion.
