St. Jude Summer Carnival | Design Lead
Creative Direction, Brand Strategy, Environment Design, Animation, 3D Modeling, Product Modeling, Brand Conceptualization
Obsess VR
The Gift of Living.
Carefully crafted with love, warmth and purpose, this project aimed to empower donation efforts by creating an accessible donor journey, discovery-driven navigation, and an immersive gift shopping experience. A sequel to their Winter Wonderland, this project brings in a refreshing remix to the frosty world of St. Jude.
With each element taking inspiration from patient journeys, artworks and stories, the experience truly brought in a joyous holiday spirit encouraging an atmosphere of love and cheer! Welcoming the summer, the experience aimed at hosting a live stream music festival as part of the donation drive.
Tools: Autodesk 3Ds Max, ProCreate, V-Ray, Quixel Mixer, Adobe Creative Suite
With carefully crafted details, right from the lighting fixtures to the summery trees and the chalky illustrations along the walkway, the design takes cues from patient artwork and stories and even incorporates some into the design elements!
With bright cheerful hues and fun eye catching designs, the environment explores fun ways to host clothing and other purchasable merchandize to further boost donation efforts.
