St. Jude Winter Wonderland | Design Lead
Creative Direction, Brand Strategy, Environment Design, Animation, 3D Modeling, Product Modeling, Brand Conceptualization
Obsess VR
The Gift of Giving.
Carefully crafted with love, warmth and purpose, this project aimed to empower donation efforts by creating an accessible donor journey, discovery-driven navigation, and an immersive gift shopping experience.
With each element taking inspiration from patient journeys, artworks and stories, the experience truly brought in a joyous holiday spirit encouraging an atmosphere of love and cheer!
Tools: Autodesk 3Ds Max, ProCreate, V-Ray, Quixel Mixer, Adobe Creative Suite
Charitable organizations launch some of their biggest donation campaigns during the holidays, but the need for mission-driven marketing persists all year round.
With 18% of annual donations happening in December—the holidays, in particular, present brands with the chance to embrace impactful innovation, which drives fundraising and encourages giving (Blackbaud Institute, 2022). The fundraising formula is ripe for modernization as new digital initiatives are popularized for differentiating campaigns during the holidays and beyond.
By creating an immersive, discovery-driven, fantastical, and highly accessible experience—St. Jude was able to create an interactive destination for donations and brand engagements.
Adding in games like Connect 4 helped boost interactivity with special incentives that one could redeem upon checking out.
