Your Best e.l.f. | Design Lead

App Development, Innovation, Creative Direction, Brand Strategy, Environment Design, Animation, 3D Modeling, Product Modeling, Brand Conceptualization

Obsess VR

Your Best e.l.f.

The “your best e.l.f.” visionOS app is one of the first beauty apps to launch on Apple Vision Pro. 

Tools: Autodesk 3Ds Max, ProCreate, Reality Composer Pro, V-Ray, Quixel Mixer, Adobe Creative Suite

We know that emotional connection plays a large role in consumer decision-making, and that's the intention behind the e.l.f. app for Apple Vision Pro. The “your best e.l.f.” is a space where the brand’s community can indulge in a deeper relationship with the brand through immersive exploration and branded games.

Offering users an entirely new way to engage with the brand, the app paves the way for a new era of spatial shopping and immersive storytelling for beauty. 

“Your best e.l.f.’ is a game-changing beauty experience that welcomes users to relax, de-stress and focus on being their best self. We are champions for innovation and new technology platforms.

The decision to launch on Apple Vision Pro is not only natural for us; it is critical to continue to meet our community – and entertain them – wherever they are.”

- Ekta Chopra, Chief Digital Officer, e.l.f. Beauty

Users are invited to explore three distinct environments—Camo Cove, Big Mood and Halo Glow—each themed after an e.l.f. holy grail product available for sale within the app.

The spatial experience encourages users to unwind and explore the best versions of themselves through playful, inspirational environments that contextualize an assortment of 3D e.l.f. products.

Each environment enables users to visualize e.l.f. products and content at a higher fidelity and detail than has ever been possible with other devices.

In addition to shopping via Apple Pay, users can participate in relaxing activities such as guided meditations, stretching exercises and an interactive “Paint by Numbers” game.

The “your best e.l.f.” visionOS app includes first-of-its-kind features specifically designed for Apple Vision Pro to take advantage of its three-dimensional (3D) user interface that users control with intuitive hand and eye movements.

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