The H-E-B Texan Ranch | Design Lead
Creative Direction, Brand Strategy, Environment Design, Animation, 3D Modeling, Product Modeling, Brand Conceptualization
Obsess VR
The Intangible Tangible Home.
There’s something special about a home, and the feeling of home.
The warmth, the coziness, the cheer, the lights, the family pictures on the walls, the freshly baked goods, the laughs at the family dinners, the barbecues and hot chocolates on a cold winter’s night!
It's fascinating how technology can bring together both tangible and intangible elements to evoke a sense of comfort and belonging.
Tools: Autodesk 3Ds Max, V-Ray, Quixel Mixer, Adobe Creative Suite
Drawing inspiration from the cozy interiors of Texas-style homes, the virtual environment sets the stage for a festive holiday experience.
From twinkling lights and holiday decorations to the inviting ambiance of each room, users are immediately enveloped in a sense of comfort and cheer.
The customized and personalized ornaments, decor and tapestry allows the brand to infuse their unique personalities and preferences, making it truly feel like an H-E-B home.
The inclusion of shoppable links alongside each recipe streamlines the shopping process, allowing users to easily add ingredients to their cart with a single click.
This integration not only enhances convenience but also encourages users to explore and experiment with new ingredients and flavors.
The inclusion of subtle yet impactful animations such as sparkling candles and flowing water adds an extra layer of realism and immersion to the virtual environment, enhancing the overall ambiance and bringing the space to life.
These animations create a sense of movement and dynamism, further captivating users and drawing them into the experience.
The presence of virtual chef avatars adds a personal touch to the experience, guiding users through delicious recipes that embody the spirit of the holidays.
With an assortment of recipes covering appetizers, main dishes, sides, and desserts, users have a plethora of culinary inspiration at their fingertips.
From actual family photos of the H-E-B team members to the adorning the walls to the aroma of freshly baked goods wafting through the air, every detail adds to the ambiance and nostalgia.
With multiple rooms to explore, including the Living Room, Kitchen, Coffee Nook, Den, Dining Room, and Backyard, users have the opportunity to fully immerse themselves in the virtual environment, discovering new delights and surprises around every corner.
